Your glasses buzz softly.

A notification floats into the corner of your vision:

“Media capture complete.
1247 Juniper Court is ready for market.”

You’re still sitting at the coffee shop down the street.
You never went to the house.

Out front, a self‑driving vehicle has already pulled away from the curb. Inside it, a humanoid robot—built by the same automotive company that perfected highway autopilot—rides back to its next assignment. Its cameras are built into its body: high‑resolution stills in the “eyes,” stabilized video in the torso, depth sensors mapping every room in three dimensions.

While you finish your coffee, the robot has already:

• Entered the property using a one‑time digital code
• Captured photos, video, and a full 3D walk‑through
• Synced everything to the cloud over satellite
• Triggered an AI editing pipeline that cleans, grades, and packages the media
• Delivered a full set of listing assets to your dashboard

By the time you walk back to your car, your listing has:

• MLS‑ready photos
• A 3D tour
• Short‑form video clips
• A basic floor plan
• And a draft set of marketing materials waiting for your approval

No scheduling back‑and‑forth.
No driving across town to meet a photographer.
No wondering if the shots were “good enough.”

Just a quiet ping in your glasses: it’s done.

That is the future I think about when I’m up too late, sketching ideas in what I call my Geppetto’s workshop: a network of humanoid robots, dispatched by self‑driving cars, capturing real estate media with a level of consistency and care that feels almost invisible—while all of the heavy AI computing happens in the cloud.

We’re not there yet. But we’re closer than it looks.

Right now, I’m the humanoid.

I’m the one:

• Booking the appointment through someone else’s platform
• Driving myself to the location
• Walking the property and making decisions in real time
• Uploading the files from the field
• Pushing them through an AI editing system that can return finished photos in 20 minutes or less
• Delivering the final media back to you

Every step of that chain can be connected by API keys and automations. One trigger can kick off the next: booking → scheduling → capture → upload → AI edit → delivery. The technology already exists in pieces. The real work is designing a service that respects the craft while embracing that automation.

That’s where Core comes in.

Why Core Exists

Core did not arrive as a spreadsheet decision. It started as a quiet, persistent question in the background of my work:

What do I do with all of these everyday vacant listings that don’t really need the full Architectural Storytelling treatment, but still deserve to be seen well?

For years, I treated every project like a tasting menu at a Michelin‑level restaurant. Walk‑throughs, custom angles, careful pacing, and long conversations about what a space should feel like. That level of attention is still the heart of my work, but it left a gap: the under‑$750,000 vacant listing that needs to hit the MLS next week.

Over and over, agents told me the same thing:

“We use you for our nicest, high‑end listings.
When the budget is tight, we go somewhere cheaper.”

I heard the subtext: they wanted to stay with one visual partner, but the only lane I’d given them was the flagship restaurant.

Core is my answer to that gap—a way to serve the everyday vacant listings without turning my work into a race to the bottom on price, and without pretending every property needs a full production. It’s also the lane where Denver $99 real estate photos actually make sense: simple homes, clear expectations, and a streamlined process.

Looking Outside Real Estate for the Model

When I started thinking seriously about Core, I stopped studying other photo companies and started looking at industries that manage tiers well.

The Chef’s Second Restaurant

A well‑known chef might have a flagship restaurant where every plate is a composition, every course is paced, and the whole evening is an experience. Then, a few years later, they open a second, more casual spot:

• Same chef, same standards
• Shorter menu, simpler service
• Lower price point, faster turnover

You don’t go to the casual spot for the chef’s table. You go because you trust the chef’s taste and you just want a really good meal on a Tuesday.

That is exactly how I see Core.

The flagship Architectural Storytelling work is the tasting menu.
Core is the chef’s second restaurant: tighter, faster, but still cooked by the same kitchen.

Toyota and Lexus, Volkswagen and Porsche

Car brands do this too.

• Toyota and Lexus share engineering DNA. One is built for reliability and everyday use; the other is tuned for comfort, performance, and a certain kind of presence.
• Volkswagen and Porsche share platforms and technology, but they are tuned, finished, and presented for very different drivers.

The lesson: you can share the same underlying craft and still create different lanes for different needs.

Core is my Toyota: reliable, efficient, and designed for the everyday drive of vacant listings under $750,000.
Studio is closer to my Lexus or Porsche: more time, more touch, more customization for the properties where every detail matters.

Gap and Banana Republic

Clothing brands do it as well.

• Gap is about everyday basics: jeans, tees, pieces you can wear anywhere.
• Banana Republic takes many of the same ideas and pushes them toward tailoring, fabric, and polish.

Both are useful. Both are intentional. They just serve different moments in someone’s life.

Core is my Gap: the well‑made, everyday piece you can rely on.
Studio is my Banana Republic: tailored, styled, and meant for the listings that need to make a specific kind of impression.

Defining the Edges: Under $750,000 and Vacant Only

The hardest part wasn’t inventing Core. It was deciding what Core is not.

I drew two clear lines:

1. Core is for vacant listings only.
   No occupants, no staging, no on‑site styling. That constraint lets me simplify the workflow without compromising the images.

2. Core is for residential listings under $750,000.
   Once a property crosses that threshold, expectations change. The story gets more layered, the stakes get higher, and the full Studio experience makes more sense.

Those two boundaries turned Core from a vague idea into a real lane. If a property is vacant and under $750,000, Core is almost always the right starting point. If it is occupied, highly designed, or above that price point, it moves into Studio or Select.

Not an Upsell or a Discount

One thing I want to be very clear about: Core is not an upsell, a downsell, or a discount version of my work. It’s not about undercharging or overcharging. It’s about shifting who does the legwork.

With Studio, my team and I carry most of the weight:

• On‑site walk‑throughs
• Styling tweaks and adjustments
• Human back‑and‑forth before and after the shoot
• Galleries, single‑property websites, and hand‑held delivery

With Core, that balance changes.

You still get:

• Our trained eye on site
• Our signature editing style
• And now, AI‑assisted photo editing with precise, on‑image comments

But you, the agent, take on more of the process around it.

What Core Includes (and Intentionally Leaves Out)

Core is intentionally stripped down so it can stay simple, fast, and affordable—especially for agents who need Denver $99 real estate photos without all the extras:

• No photo gallery experience
• No single‑property website
• No human intervention in the logistics, beyond the photographer doing the work on site

Here’s how a Core session actually works:

1. Access and capture

   • The photographer arrives at the property and lets themselves in using a lockbox or clear entry instructions.
   • They photograph the home exactly as it is. No arranging, no moving furniture, no touching a thing in the house.

2. Delivery

   • You receive your images and floor plan in a straightforward delivery gallery.

3. Revisions (if needed)

   • Any revision requests are made directly on the photos inside the platform.
   • Those requests are assisted by AI and routed through our workflow.
   • Updated images are pushed back into the delivery gallery, typically within two hours of your revision submission.

Everything that doesn’t directly impact the final image—the frills, the human hand‑holding, the extra layers of presentation—has been intentionally removed from Core.

The Packages and Introductory Pricing of $99 Denver Real Estate Photos

With the boundaries set, the next step was deciding how much coverage an everyday vacant listing really needs.

I landed on three Core packages, all including a simple floor plan:

• Core – 10 Photos
  For smaller homes and condos under 1,500 SQFT
  Introductory: $99

• Core – 25 Photos
  For most standard vacant listings up to 3,500 SQFT
  Introductory: $249

• Core – 50 Photos
  For larger or more detailed properties up to 5,000 SQFT
  Introductory: $349

These are introductory rates. As I learn how these sessions behave in the real world—how long they take, how often they’re used, and how they fit into my team’s calendar—each tier will eventually move up by about $100, landing at:

• 10 Photos → $199
• 25 Photos → $349
• 50 Photos → $449

If you book Core now, you simply pay the price that is live at the time of booking. When rates change, they change only for future orders.

For many agents, this is the sweet spot: fast real estate photos in Denver at a $99 entry point, without sacrificing the eye behind the camera.

When Core Is (and Isn’t) the Right Fit

Objectively, Core is best when:

• The property is simple
• The stakes are moderate
• You’re willing to trade some human touch for speed, clarity, and price

Core is a great fit when:

1. The property is vacant and under $750,000.
2. You’re comfortable managing details and revision notes online.
3. You want clean, honest photos more than custom styling.
4. You value speed and predictability, including fast AI‑assisted revisions.
5. You’d like one visual partner for all your transactions, not just your luxury listings.

Core is not a good fit when:

1. The home is occupied, heavily furnished, or actively lived‑in.
2. The listing is a flagship, record‑setting, or brand‑critical property.
3. You expect on‑site collaboration and walk‑throughs.
4. You need galleries, single‑property websites, and hand‑held delivery.
5. You want a human to manage every detail by phone or text.

In those cases, Studio and Select are still there:

• Studio for full‑service, high‑touch productions
• Select for single services and add‑ons when you just need one thing

A Step Toward the Humanoid Future

Core is also a research and development project.

The long‑term vision for Architectural Storytelling includes AI‑assisted workflows and, eventually, humanoid robots that can help us provide consistent, high‑quality service through carefully designed automations.

Right now:

• I can upload from location directly into an AI editing platform.
• That system can return finished photos in 20 minutes or less.
• All of this can be chained together with APIs, so one action triggers the next.

Core is the lane where I’m allowed to experiment with that automation and without compromising the integrity of the image itself.

Welcome to the next chapter of how thoughtful real estate media can be made: with my eye, your involvement, and a growing layer of intelligent tools in between.

Why I’m Inviting You Into This

Many of the agents I work with have told me:

“We save you for our nicest, high‑end listings, and then we go hunting for something more affordable when the budget won’t support a full production.”

Core is my response to that reality.

I want you to be able to stay with one visual partner across all of your transactions—not just the luxury ones. Core is my way of serving the everyday, under‑$750,000 vacant listings with the same integrity, at a price point that makes sense, and in a format that lets us push the boundaries of what automation can do.

I’m treating this as a live experiment rather than a finished product. The details will continue to evolve, but the intention is clear: to give you a reliable, thoughtful option for the listings that used to fall between “DIY” and “full production,” and to quietly build the bridge toward that future where the humanoid robot steps out of the self‑driving car, captures everything, and sends you a simple message:

“Media capture complete.
You’re ready for market.”

Until then, I’ll keep being the humanoid—driving, shooting, uploading, and connecting the dots—while Core becomes the place where we test the future together, one vacant listing at a time.

Contact us today to book your $99 Core Real Estate Photoshoot.