About · The Founder

TJ Romero

Founder and chief visual storyteller. Industrial designer by training, photographer by devotion, in Denver since 2008.

Portrait of TJ Romero

Where it began

TJ grew up in Salt Lake City with the Wasatch out the back door. He studied Industrial Design at the Academy of Art in San Francisco, where he learned to read an object for its proportion, its materials and the reasons behind its form. He still photographs that way.

He moved to Michigan in 2005 and settled in Denver in 2008, and the mountains have been part of the work ever since.

Learning the craft

TJ joined Virtuance as its tenth photographer and spent years photographing homes across the Front Range, learning what a listing needs and how much a single frame can carry. He founded Architectural Storytelling in 2011. In 2020 he stepped out on his own to grow it, and many of the agents he had worked with for years came along. Their referrals still bring us most of our work.

How he sees

Three words guide every assignment.

Romantic

A picture in the mind of how the moment should feel, and the patience to make the photograph match it.

Handcrafted

Tilt-shift lenses, light shaped by hand, exposures blended one at a time. Nothing leaves the studio on a preset.

Nostalgic

Noticing the present while it is happening, and framing it so it means more each time you return to it.

Off the clock

You will find TJ on a trail, in an ultra, under a backpack or on a paddleboard. At home he plays a 1915 parlor grand by ear, with Monk and Mingus never far from the record player. He roasts his own coffee, throws pottery on the wheel, and still shoots film for himself, as a way to slow down and stay inside the moment.

The studio today

Architectural Storytelling is a small Denver team of photographers, filmmakers and editors, working on around ten projects a week across the Front Range and wherever a story calls. The range runs from first listings to boutique hotels, architectural commissions and national brand campaigns. Every one is held to the same standard.

We are FAA Part 107 licensed and insured, and we give 1% of our revenue to carbon removal. Here is why.

The best compliment we receive is that the photographs feel the way the place felt.

Let’s tell your story.

Choose where to begin, or call and we’ll talk it through.