Bringing Wood Siding to Life: How Architectural Storytelling Helped Showcase SWP's Products Online
Specialty Wood Products' New Age Siding Rustic Powderhorn is a stunning addition to any home or building project. As an architectural photographer, TJ Romero had the pleasure of capturing the essence of this beautiful product. The Rustic series of New Age Siding is crafted from Select Tight Knot Western Red Cedar, renowned for its beauty and durability. The wire brushed texture added to each piece of siding gives it a unique character that is both rustic and contemporary. And with 12 carefully chosen pre-finish colors, the versatility of this product is unmatched.
But what sets Specialty Wood Products apart is their commitment to handcrafting each piece with care and precision. They go the extra mile to construct a custom-built wall that highlights the unique textures of each siding product. This thoughtful approach not only showcases the beauty of the New Age Siding Rustic Powderhorn but also demonstrates Specialty Wood Products' dedication to quality and craftsmanship.
Whether you're a homeowner or a professional builder, Specialty Wood Products' New Age Siding Rustic Powderhorn is the perfect choice for your next project. With its unparalleled beauty and durability, you can't go wrong with this stunning product.
Specialty Wood Products, Inc. (SWP) is a company that specializes in manufacturing high-quality wood siding products. With the rise of online shopping, SWP faced the challenge of showcasing their product line, including their New Age Siding Line, which includes New Age Rustic and New Age Modern products, in a way that accurately represented their true colors and textures to potential customers.
Specialty Wood Products, Inc. (SWP) faced a challenge common to many wood siding manufacturers: how to accurately showcase their products' true colors and textures online. They knew that potential customers often struggled to visualize what a product would look like in real life when they saw it on the internet, and this made it difficult for them to feel confident in their purchase decisions.
SWP needed a visual experience that would help customers see their products' unique qualities and make informed decisions. That's when they turned to TJ, an experienced commercial photographer who specializes in capturing the essence of products and bringing them to life in a way that truly represents their unique qualities.
TJ's solution was to create a series of true-to-life images showcasing SWP's New Age Siding Line, which includes New Age Rustic and New Age Modern products. He used his architectural photography skills and a custom-built wood siding mount to adjust the siding to a consistent angle and shoot the product showing three different angles. He took great care to ensure the colors, textures, and grain patterns were just right before he even took the first shot.
After the shoot, TJ compiled four high-resolution images using Pixelshift technology to get the finest details of the wood. The final product was a set of images that truly represented the unique qualities of the New Age Siding Line, including its colors, textures, and grain patterns.
The results of TJ's work were true-to-life images that helped solve the challenge of consumers not being able to see what they are buying online. SWP was thrilled with the final product, as it helped build trust with their customers and gave them the confidence they needed to make a purchase decision. By partnering with TJ, SWP was able to create a visual experience that truly represented their New Age Siding Line and their commitment to quality.
The New Age Siding Line is a testament to SWP's commitment to using quality materials in their products. They start with beautiful and durable Select Tight Knot Western Red Cedar in their Rustic series and Thermally Modified Clear Vertical Grain Hemlock for the Modern series. Each piece has a wire brushed texture applied to give it even more character and to aid with finish adhesion. SWP then pre-finishes the siding in one of 12 colors chosen specifically for the beauty and versatility sought after in today’s design trends.
With the help of TJ's photography skills, SWP was able to showcase their New Age Siding Line in a way that accurately represented its true colors and textures online. This helped potential customers feel more confident in their purchase decisions and allowed SWP to build trust with their customers.
Client: Specialty Wood Products, Inc. (SWP) Service Provider: Architectural Storytelling
Challenge: SWP had a problem: their online audience couldn't get an accurate idea of what their wood siding product looked like in real life. They needed a way to showcase the product's tones and grain with detail, so potential customers could feel confident in their purchase. They turned to Architectural Storytelling for a solution.
Solution: Architectural Storytelling brought in TJ, their founder and owner, who has over a decade of experience in the media industry and studied design at the Academy of Art University in San Francisco. TJ used his studio photography skills mixed with one key light with a large soft box with an egg crate and a custom-built siding mount to adjust the siding to a consistent angle and shoot the product showing three different angles. The post-processing was completed by compiling four high-res images that used Pixelshift technology to get the finest details of the wood.
Result: The results were true to life and helped solve the challenge of consumers seeing in person what they saw online. This built trust with the consumer and helped SWP sell more of their wood siding product. They were very pleased with the level of expertise and professionalism that Architectural Storytelling brought to the project. As a result, they have continued to work with Architectural Storytelling on other projects and have recommended them to other businesses in the industry.
Conclusion: By collaborating with a skilled and experienced service provider like Architectural Storytelling, SWP was able to overcome their challenge and provide a better experience for their online audience. Architectural Storytelling's attention to detail and commitment to providing high-quality media content ensured that SWP's wood siding product was accurately and beautifully represented online, leading to increased sales and customer satisfaction.