All Points North,
one day in Fort Worth.

By early 2024 we had photographed every All Points North location, from the flagship lodge in Edwards to the campus in Aurora and PLUS in Boulder. When their newest facility opened in Dallas-Fort Worth, the brief was simple to say and hard to do: bring the same look to a new market, in one day, without slowing down a working clinic.

The building brings detox, ketamine treatment and outpatient care together under one roof, along with newer therapies like deep TMS and hyperbaric oxygen. Every one of those rooms needed to feel calm, clear and cared for.

All we had to plan from was the facility’s fire escape floor plan, and it was an older version drawn before the final layout went in. From that, we built a shot list and a nine-hour schedule to make the most of a single day rate, and sent the team a prep sheet: what to clean, what to move, which lights to leave on.

The day before, we flew in early and went straight from the airport to scout. That walkthrough turned into a final round of notes for the staff: clear the construction debris at the east entrance, park every car far from the building, set the patio chairs out by ten, pull the plastic wrap off new furniture and rugs, straighten the art, and find two willing volunteers to sit for the deep TMS and hyperbaric oxygen frames.

A full architectural shoot usually travels with a crew and a lot of cases. This budget covered one plane ticket, so the kit had to fit on my back and in one hand. I flew with a roller bag and a shoulder sling holding the essentials: camera bodies and lenses, the tripod I trust most, and my workstation laptop so we could shoot tethered, review on a larger screen and back up as we went.

Our Dallas assistant, Sean Gallagher, brought the heavy pieces locally: lighting, stands and modifiers. That is one of the quiet advantages of working with a photographer who has been in the industry a long time. Years of relationships mean there is usually a trusted local crew in reach, and every case they bring is a rental, a checked bag and a line of overhead the client never pays for. It is how a project like this fits the budget without giving up the standard.

On the road, the files never live in only one place. Every frame stays on the memory card, gets copied to a local hard drive and is backed up to the cloud the same day. Once I am home, everything goes into the studio vault, a drive dock that backs up continuously. Three copies before I leave town, four once I land.

Then it snowed. A winter storm rolled through North Texas the day before the shoot and knocked out power across the area. A city that rarely sees snow was doing its best to keep moving, and so were we.

We were on site at seven with our Dallas assistant, Sean Gallagher, working toward the blue hour and first light for the exteriors. Inside, we moved room by room around the clinic’s own schedule, timing each space to the clients coming and going and to the light we had, which changed by the hour. Staff portraits followed in the afternoon.

From the proofs, the marketing team selected 25 facility images and 11 staff portraits, each fully retouched to the same high-end architectural standard as every other All Points North location. A new clinic in a new state now sits in the brand library looking like it has always belonged there.

Read more about trauma-informed design and how rooms are changing for new therapies, or see all of our healthcare photography.