Case Study · Healthcare · Boulder
PLUS by APN,
Boulder.
A ketamine treatment clinic in downtown Boulder, photographed to feel as fresh and calm as the design itself.

The brief
PLUS brings the All Points North approach to a modern building in downtown Boulder, focused on ketamine and outpatient care. The interiors are bright and minimal, with warm wood, soft seating and generous daylight. The photographs needed to carry that clarity to people deciding whether to walk in, without leaning on anything that looks sterile or clinical.
How we photographed it
We started outside, placing the building in its Boulder streetscape and, from the air, against the foothills. Inside, white balance was kept clean so the rooms feel crisp and calm without turning cold, and the treatment and consultation rooms were framed at a seated eye level, the way a client experiences them.
What it gives the practice
Images that work across the website, search listings, print and social, and that sit naturally beside the rest of the All Points North library.
Curious how room design is changing alongside newer treatments? Read Set and Setting: designing rooms for new therapies.
The images








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