Case Study · Urgent Care · Boulder and Longmont
AFC Urgent Care,
two clinics, one look.
Two urgent care clinics on the Front Range, photographed so a patient searching on their phone at a stressful moment knows exactly what to expect.
The brief
Urgent care is chosen in a hurry, usually on a phone. The photography has one job: help someone feel confident about walking in. And because AFC has more than one location, the images needed to feel like one brand from clinic to clinic.
How we photographed it
In Boulder we started at sunrise, when warm light and the landscaping make the building on Pearl Street look its most welcoming, and added an aerial view to place it in the neighborhood. Inside both clinics, the waiting rooms, reception desks and hallways were composed to show wayfinding plainly: where you check in, where you wait, where you go next.
Exam, treatment and X-ray rooms were kept bright, level and spotless, with the same light and angles in Longmont as in Boulder.
What it gives the brand
A consistent, multi-location image library for Google listings, the website and local marketing. When a new clinic opens, the look is already set.
Read why the first room matters so much in Waiting room design: how the first room shapes the visit.
The images
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