Aerial view at 7332 Woodglen Pl, Castle Pines, photographed by Architectural Storytelling

Aerial Real Estate Photography: Using the View From Above in Your Marketing

An aerial is rarely the photo that sells the kitchen. It is the photo that makes someone stop scrolling long enough to look at the kitchen. That is the job it does in a listing, and when it is done with care it is one of the hardest-working frames in the gallery.

Aerial view at 7332 Woodglen Pl, Castle Pines, photographed by Architectural Storytelling

Where aerials belong in a campaign

We usually place one aerial near the top of the gallery, right after the front exterior, so buyers understand the setting before they step inside. A second, wider frame often closes the set and shows the neighborhood, the trails or the view. On social, a short vertical drone clip opens a reel better than almost anything shot from the ground.

Aerial view at 2060 E Phillips Ln, Centennial, photographed by Architectural Storytelling

Light changes everything

Morning light from above shows texture in roofs and lawns. Late light stretches shadows across a lot and gives a home weight. At twilight, a single aerial with every window glowing becomes the image people remember. We schedule flights around the light the property needs, the same way we schedule the interiors.

Aerial view at 9984 Whitetail Ln, White Deer Valley, Littleton, photographed by Architectural Storytelling

Rural and foothill homes

Out past the suburbs, aerials stop being optional. Acreage in Elizabeth or Larkspur, a farmhouse north of Boulder, a home on a ridge in Castle Pines: buyers need to see the land, the drive in and the way the home sits on it. Here we often fly higher and wider, then come down low for a closer frame of the house itself.

Aerial view at 42341 Forest Oaks Dr, Elizabeth, photographed by Architectural Storytelling
Aerial view at 7929 Valmont Rd, Whimsy Farm, Boulder, photographed by Architectural Storytelling

Keeping it honest

Aerials should help buyers understand a property, never mislead them. We do not stretch lot lines with wide lenses or crop out the busy road. On request, we blur neighboring homes and house numbers in the final images.

Questions we hear often

Where should an aerial go in the listing gallery?

Usually right after the front exterior, so buyers understand the setting before they walk inside. A wider aerial of the neighborhood or view can close the gallery.

Are twilight aerials worth adding?

For homes with strong architecture or a dramatic setting, a twilight aerial with every light on is often the most memorable image in the set. It pairs naturally with a twilight exterior visit.

Can aerial video be used on social media?

Yes. Short vertical drone clips work well as the opening seconds of a reel, and we can capture them during the same flight as your stills.

Do you photograph rural acreage and mountain homes?

Often. Aerials matter most on large properties, where buyers need to see the land, the drive and how the home sits on the site.

Pair aerials with listing photography, read how real estate drone photography helps Denver listings, or book a shoot.


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Founder and photographer, Architectural Storytelling. TJ studied industrial design at the Academy of Art in San Francisco and has photographed Colorado homes and architecture since 2011. He flies as an FAA Part 107 certified drone pilot and is a member of ASMP.